Top 5 Favourite Music Videos

In reverse order so I can build to complete awesomeness… Enjoy!

#5 : This clip gives me shivers down my spine every time I watch it. The first time I saw it I was on a plane and I cried, seriously. It’s so simple, but so effective in taking you onto the wave of this brilliantly crafted crescendo of music and emotions.

#4 : Although no ‘official’ music clip was released for this incredible song, the images displayed on screen during the live performance of P!nk’s Dear Mr President are chilling and incredibly moving. Another one that gives me goosebumps:

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Coke’s Summer of Plagerism

coke-summer-hugging.jpg

If Coca Cola’sSummer Huggin” ambient slash experiential campaign (captured here at the St Kilda Festival today) doesn’t look vaguely familiar to you, then perhaps you missed the Free Hugs phenomenon via youtube last year (over 24 million views!).

For Coke to take this heart-warming, spontaneous, altruistic concept and leverage it for their own commercial gain makes me sick.  Is this supposed to make me believe that Coke cares about me?  That Coke is my ‘friend’?  That if I feel like I need a hug I should go buy a Coke?

This is misguided experiential marketing… without heart, without ingenuity, without purpose.