The Mexican Hat Dance

You may have already seen these ads on your television set if you live in Australia.  Or you may know the ‘hand-musician’ from his You Tube fame.  Either way, these ads are priceless, they are bold, they are daring and Volleys manage to be cooler just by making fun of themselves.

Australia needs more marketers like this, who don’t have their head firmly implanted in their rectum and are prepared to have a little fun with their brand.  Consumers are savvy, moreso than any marketers give them credit for.  And with the amount of advertising levelled at us in any one day – what are you going to remember?  The ‘hand-farter’ or the ad that tells you that enjoying life is all about taking five minutes to yourself to eat some chocolate in the bath tub?  Whatsmore, what are you more likely to tell your friends about?


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